--- title: COVID-19 and Digital Transformation description: COVID-19 is the spark for digital transformation that we have all been waiting for. image: https://www.spixii.com/hubfs/COVID-19%20Digital%20Transformation.jpg --- ![outline_person_white_24dp](https://www.spixii.com/hs-fs/hubfs/outline_person_white_24dp.png?width=17&height=17&name=outline_person_white_24dp.png "outline_person_white_24dp") [**LOG IN** ](https://ue.prod.app.spixii.ai/cxd/web/#/workspace) CONTACT US [**CONTACT US** ](https://www.spixii.com/contact-us) [**SUBSCRIBE TO NEWSLETTER** ](https://www.spixii.com/subscribe-newsletter) [**GET WHITE PAPER** ](https://www.spixii.com/white-paper) [**GET eBOOK** ](https://www.spixii.com/ebook) [![](https://www.spixii.com/hubfs/Assets_Mar2018/logo_white.svg)](https://www.spixii.com) [**GET STARTED** ](https://www.spixii.com/get-a-demo) - [Conversational Process Automation](https://www.spixii.com/blog/topic/conversational-process-automation) ## [The Goldilocks Problem: GenAI Risk Appetite in Healthcare](https://www.spixii.com/blog/the-goldilocks-problem-genai-risk-appetite-in-healthcare) **The Spixii Marketing Team** | Jul 6, 2026 10:12:45 PM   4 min read - [Highlights](https://www.spixii.com/blog/topic/highlights) ### [COVID-19 and Digital Transformation](https://www.spixii.com/blog/covid-19-and-digital-transformation) - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.spixii.com%2Fblog%2Fcovid-19-and-digital-transformation) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fwww.spixii.com%2Fblog%2Fcovid-19-and-digital-transformation) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.spixii.com/blog/covid-19-and-digital-transformation) [All Posts](https://www.spixii.com/new_blog) # COVID-19 and Digital Transformation - [Tweet](https://twitter.com/share) 2 min read The Coronavirus pandemic has been around for roughly 6 months now. As with other situations, humans have learned to adapt to it and live with it. Resilience is a *home sapiens* thing; it is human nature. Since the early days, humans have demonstrated the ability to adapt rapidly to changing environments and respond effectively to crises. A new regime and a new normal has been set. Some insurance businesses are managing to maintain business continuity whereas others, like travel, are still finding their footing. Various businesses have now become equipped for smart, off site working. But, is there anything else- anything *more*- insurance businesses can do to leverage this unique situation?   **Opportunities: what you can do** [Oxbow Partners](https://oxbowpartners.com/blogs/should-covid-19-accelerate-digital-transformation/) has broken down the COVID-19 pandemic into three phases: ![](https://www.spixii.com/hs-fs/hubfs/Google%20Drive%20Integration/%5BSpixii%20Week%2032%5D%20COVID-19%20and%20Digital%20Transformation.png?width=514&name=%5BSpixii%20Week%2032%5D%20COVID-19%20and%20Digital%20Transformation.png) Currently, we are in the second phase. By now, we have shifted into a sense of normalcy. Whether struggling or stable, everyone has found where they stand. This makes the current phase the perfect time to review and challenge the weaknesses of existing processes. In the context of the pandemic, digital transformation is the need of the hour. Customer behavior has already started changing. As per a [2010 study](https://onlinelibrary.wiley.com/doi/abs/10.1002/ejsp.674?utm_campaign=Technology%20blogs%20&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8LoPMAwQk-MANWBLtYiN3mwK53zViQRkrkZ8U3Bp3PNWB3XyKWdF0eor3EVzO-iYF9wDzL), it takes one to eight months for a behavior to become a habit. We’re already at the six-month mark and digital habits plus digital dependency have already solidified. The [UK Office for National Statistics](https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/j4mc/drsi?utm_campaign=Technology%20blogs%20&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8LoPMAwQk-MANWBLtYiN3mwK53zViQRkrkZ8U3Bp3PNWB3XyKWdF0eor3EVzO-iYF9wDzL) showed that in April 2020, online retail sales increased by 63% year-on-year. Even without numbers, we can look around at our family and friends, and see increased online behavior becoming habitual and preferential for them. Thus, it makes sense for companies to kickstart *strategic *digital transformation as soon as possible.   **What happens when you seize the opportunity** One of the two outcomes is guaranteed: 1. We return to the normal of 2019. By then, you would have learned to digitally carry out operations which will help you to tap into a larger customer base and meet their growing demands. As non-digital processes catch up and stabilise, you’ll already be at the top of your services. 2. Conditions stay the same or actually worsen. Unequivocally, digital will be the only option in this case. You’ll already have put the proper processes in place to meet and generate demand. You can have competitive costs that will ensure the resilience of your business. In both of these outcomes, you are winning. Even if the pandemic were to completely end, where was the world headed with the numerous technological advancements? Towards a more online and digitized world. COVID-19 just accelerated the arrival of that world. Will you be one of the forerunners of this world now? Or will you hold tightly to the old and possibly perish? If you need help initiating a journey of digital transformation strategically *and *doing it in a way that brings in long-term revenue and success, then Spixii can help you. Have a look at our solutions [here](https://www.spixii.com/solutions) and then [contact us](https://www.spixii.com/contact-us) to finally start thriving during and post-pandemic.   Recent Posts - [Conversational Process Automation](https://www.spixii.com/blog/topic/conversational-process-automation) ## [The Goldilocks Problem: GenAI Risk Appetite in Healthcare](https://www.spixii.com/blog/the-goldilocks-problem-genai-risk-appetite-in-healthcare) #### 4 min read In healthcare, GenAI has a Goldilocks problem. On one side of the system, it is recklessly hot, inflating hospital bills by billions. On th... [Read more](https://www.spixii.com/blog/the-goldilocks-problem-genai-risk-appetite-in-healthcare) - [Conversational Process Automation](https://www.spixii.com/blog/topic/conversational-process-automation) ## [The Real Cost of GenAI Tokens](https://www.spixii.com/blog/the-real-cost-of-genai-tokens) #### 4 min read Every day, thousands of businesses rent a Ferrari for the price of a Fiat. They just have not seen the real invoice yet. The subsidised era... [Read more](https://www.spixii.com/blog/the-real-cost-of-genai-tokens) - [Conversational Process Automation](https://www.spixii.com/blog/topic/conversational-process-automation) ## [Not All AI Thinks the Same: The Case for Deterministic AI in Regulated Industries](https://www.spixii.com/blog/not-all-ai-thinks-the-same-the-case-for-deterministic-ai-in-regulated-industries) #### 4 min read When most people hear the word AI today, they picture a chatbot. They think of ChatGPT answering a question, Claude drafting a document, or... [Read more](https://www.spixii.com/blog/not-all-ai-thinks-the-same-the-case-for-deterministic-ai-in-regulated-industries) - [Conversational Process Automation](https://www.spixii.com/blog/topic/conversational-process-automation) ## [AI in Regulated Services: Fast Wins or Targeted Transformation?](https://www.spixii.com/blog/ai-in-regulated-services-fast-wins-or-targeted-transformation) #### 4 min read Every regulated business is under the same pressure: do more, with less, without taking on more risk. AI promises to solve all three at onc... [Read more](https://www.spixii.com/blog/ai-in-regulated-services-fast-wins-or-targeted-transformation) [![2026 Spixii white-paper - Automation with Certainty for Regulated Businesses](https://www.spixii.com/hs-fs/hubfs/2026%20Spixii%20white-paper%20-%20Automation%20with%20Certainty%20for%20Regulated%20Businesses.png?width=732&height=843&name=2026%20Spixii%20white-paper%20-%20Automation%20with%20Certainty%20for%20Regulated%20Businesses.png "2026 Spixii white-paper - Automation with Certainty for Regulated Businesses")](https://www.spixii.com/white-paper) ### [Download your FREE Spixii White Paper copy](https://www.spixii.com/white-paper) Unlock the full potential of AI and automation in regulated insurance by downloading our white paper, which provides actionable insights for 2026: - Discover how to embed automation while ensuring 100% compliance and deterministic decision-making - Learn strategies to increase operational margin, speed of transaction, and customer trust - Understand how risk-aware innovation can drive sustainable growth and competitive advantage [ Grab your FREE copy ➡ ](https://www.spixii.com/white-paper) ![](https://cdn2.hubspot.net/hub/2558854/hubfs/DreamPack/letter%20Icon.png?t=1496817989590&width=86&name=letter%20Icon.png) ## Subscribe to Spixii Newsletter Through blogs and dedicated content, we share insights on insurance digital transformation on a monthly basis! 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